Discover how a different approach to HCP and DTC brand marketing cuts through the market noise. Partner with OptimizeRx to accelerate your journey towards dynamic omnichannel programs — from symptom to treatment.
Patient-Centric, Omnichannel Solutions for Life Science Brand Marketing
The Holy Grail of Winning HCP Attention
Explore the patient-centric history of next-best action, and the new opportunities for brand marketers to improve performance.
Our Company
We are a digital health company that is focused on bringing life sciences support to patients and providers. We advance affordability and make it easier for patients to stay on therapy.
Advanced AI
A robust nucleus of artificial intelligence and real-world data deliver unmatched, real-time targeting to reach the right physicians, at the right time, and on the right channel. DAAP's Patient Discovery module leverages AI and machine learning to predict patient movement and support a next-best-action strategy.
Some companies have AI, others have direct messaging – Only OptimizeRx has both.
Micro-Neighborhood Targeting
Our patented, privacy-safe approach combines clinical eligibility, social determinants of health, media consumption, and geo-location to find and reach your brand-qualified patients on a diverse set of media and programmatic channels – including digital display, connected TV, out-of-home, direct mail, social media and more.
Some companies have AI, others have direct messaging – Only OptimizeRx has both.
Omnichannel Integration
Be everywhere – and reach the prescribers treating patients who are eligible today. DAAP integrates with more than 300 EHRs, has access to over 2 million HCPs and touches 90% of health systems. It engages only with those most suitable for your brand or franchise’s business need.
Some companies have AI, others have direct messaging – Only OptimizeRx has both.
What Are Your Top Needs? Let’s Start There
Most pharma marketing is driven by tactics, not impact. Our HCP marketing approach starts with your brand’s current needs and challenges, then finds the right solutions and channels to boost your KPIs.
Medical device and medtech brands need to maximize budget efficiency. We drive patient acquisition and ROI by finding the right audience, then increasing the relevance and actionability of your physician communications.
Bring your brand strategies to life and deliver incredible results for your clients with a partner that fills critical data gaps and offers integrated channel reach for smarter, more efficient implementation.
Trusted by Leading Life Science, Pharma and Med Device Brands
